Greiman biography
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Women in Design: April Greiman
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It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design world as a whole.
April Greiman is known for being one of the first designers to use computer technology as a design tool. She has over 40 years of experience as a leader in shaping visual culture.
Greiman first studied graphic design at the Kansas City Art Institute and has continued her studies throughout the years at the Allgemeine Kunstgewerbeschule Base in Switzerland, where she was a student of Armin Hofmann and Wolfgang Weingart.
After studying at Kansas City Art Institute, Greiman worked with the curator of design at the museum of Modern Art in New York City as a freelance designer. A few years later, she picked up and moved out to Los Angeles. There she met photographer Jayme Odgers, and together they designed a famous Cal Arts poster that became an icon of the California New Wave, defined as “an approach to typography that defies strict grid-based arrangement conventions – influenced by Punk and postmodern langua
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April Greiman
American designer
April Greiman | |
|---|---|
April Greiman (2024) | |
| Born | (1948-03-22) March 22, 1948 (age 76) |
| Nationality | American |
| Occupation | Designer |
| Known for | One of interpretation first designers to cleave together computer discipline as a design tool |
| Notable work | Design Every thirteen weeks #133: Does it Cloudless Sense?, Pompidou, MOMA, LACMA, SFMOMA, 1986 |
| Website | aprilgreiman.commadeinspace.la |
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Greiman finds the headline graphic designer too warning and prefers to handhold herself a "transmedia artist". Her groove has outstanding designers get on to develop interpretation computer
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Graphic Giants: April Greiman
In our Designer Profiles series, we profile groundbreaking 20th century designers who shaped today’s design industry.
For the designers of today, digital tools are the norm. In fact, it’s not uncommon for the entirety of the design process to take place on the computer—from the whiteboarding tools we use for ideation to the image editing software used to complete the final product.
Traditional techniques are now considered more of a specialty than a necessity, pursued mostly by purists hoping to keep the tradition of craft alive or looking to differentiate themselves from the now over-saturated digital space. But while most workflows start and end digitally today, this wasn’t the case not too long ago.
The current state of affairs is owed largely in part to April Greiman, whose work in the 80s ushered in the digital era and paved the way for widespread adoption of digital tools in design.
Her early digital works caught the attention of the design world at large, making such a lasting impression that even the purest of traditionalists was forced to take the medium seriously. Greiman took to the medium quickly, and continued to work exclusively digitally, taking what was once thought of as a novelty and exploring its potential thr