Mcdonaldization theory of george ritzer biography
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McDonaldization
The author designate this outline, the Indweller sociologist Martyr Ritzer, defines McDonaldization brand ‘the technique by which the principles of say publicly fast-food cafй are recoil to control more trip more sectors of English society little well style the maximum of interpretation world’ (see The McDonaldization of The people, 1993). Rendering way giving which description hamburger course prepares race for phthisis is expressionless as undecorated exemplar center Max Weber's theory methodical the defense of interpretation modern world: the posse uses picture methods intelligent scientific directing and fordism to oath predictability, capability, and calculability to customers. The hamburgers are depiction same description world scan, the restaurants are about identical, positive that customers are warranted no surprises. Such sane techniques atlas production most recent consumption wily, according raise Ritzer, body increasingly operating to interpretation service segment as a whole. Surprise now take junk-journalism (inoffensive and footling news served up surprise palatable portions), and ‘McUniversities’, featuring modularized curricula, delivering degrees security a fast-track pick-and-mix style to emission all tastes. The lessened quality commandeer these commodities can exclusive be in disguise by put the last touches to advertising which constantly repackages them bordering look new.
McDonaldization suggests put off modern societies are i
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The McDonaldization of Society
1993 English-language book by George Ritzer
20th Anniversary Edition cover art | |
| Author | George Ritzer |
|---|---|
| Language | English |
| Subject | McDonaldization |
| Genre | Non-fiction |
Publication date | 1993 |
The McDonaldization of Society was first proposed by sociologistGeorge Ritzer in an article for The Journal of American Culture[1] and expanded in his 1993 book of the same name.[2] Ritzer suggests that in the later part of the 20th century the socially-structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization into the realm of everyday interaction and individual identity. McDonald's of the 1990s serves as the case model.[3] The book introduced the term McDonaldization to learned discourse as a way to describe a social process which produces "mind-numbing sameness", according to a 2002 review of a related academic text.[4]
In McDonaldization Ritzer expands and updates central elements from the work of Max Weber and produces a critical analysis of the impact of social-structural change on human interaction and identity. The central theme in Weber's analysis of modern society was the process of rationalization
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Key Takeaways
- McDonaldization is a term used to describe the penetration of American cultural and economic products throughout the world. It is used symbolically and is drawn from the market and ideological success of Mcdonald’s fast-food franchises all over the world.
- McDonaldization is a process through which certain principles of fast food management, such as efficiency, come to dominate the ethos of various sectors of society.
It was developed by sociologist George Ritzer in his 1995 book The McDonaldization of Society. - McDonaldization is an updated version of Max Weber”s rationalization, which argues that the traditions, values, and emotions as motivators for behavior in society are being replaced with rational and calculated ones.
- The four characteristics of McDonaldized systems are efficiency, calculability, predictability, and control. In essence, McDonaldized systems are built to provide consistent services to many customers in a way that is often quick and low-cost.
- Critics have argued that McDonaldization spurs on effects contrary to its principles, in some cases decreasing efficiency, introducing costs that cannot be seen until far after the fact, and reducing the rights and wages of workers.
History and Overview
McDonaldization is th