Nike inc origin
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ABOUT US
This is a student’s project about an online campaign for Nike Inc.
Nike, Inc. is an American multinational association that is involved in the design, development, manufacturing and worldwide marketing and sales of apparel, footwear, accessories, equipment and services.
The company’s world headquarters are situated near Beaverton, Oregon, in the Portland metropolitan area (USA). It is a major producer of sports equipment and one of the world’s largest suppliers of athletic shoes and apparel.
It employs more than 44,000 people worldwide and in 2014 the brand alone was valued as $19 billion (€17,5 billion), making it the most valuable brand between sports businesses.Founded by Bill Bowerman and Phil Knight on January 25 1964, as Blue Ribbon Sports, the company became officially Nike, Inc. on May 30 1971. The company was named after the Greek goddess of victory, Nike (Νίκη).
Apart from its own brand, Nike market its products under Nike Pro, Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max and other as well as subsidiaries including brands Jordan, Hurley Int. and Converse.
Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo (which represents the
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Birthplace of Nike
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Bill Bowerman: Nike’s Original Innovator
The Cortez, however, was just the first of Bowerman’s celebrated inventions, which came to comprise eight registered patents, including shoes with an external heel counter, improved spike placement and a cushioned spike plate. It was also just the first success in his enduring quest to create the lightest running shoe possible.
“He thought running shoes could be better,” Nike’s first full-time employee Jeff Johnson says about Bowerman’s early innovations. “He challenged accepted notions of traction, cushioning, biomechanics and even of anatomy itself.”
Bowerman next sought to manifest a shoe with excellent traction on multiple surfaces, without metal spikes. The solve came over breakfast in 1970, as he contemplated the syrup-cradling depressions of the waffle on his plate. “What if you reversed the pattern and formed a material with raised waffle-grid nubs?” he wondered. He subsequently commandeered the family waffle iron and substituted melted urethane for batter. Unfortunately, Bowerman initially forgot to grease the iron with an anti-stick agent and it glued shut. Despite this setback, he persevered and fashioned a flexible, springy and lightweight rubber material with a raised, gridded pattern and grip t